Miles McIntire was out of work, having previously had a key job with Xerox. He used one simple concept : finding someone else who needed a company's product worse than the company needed to sell it to them. Stated differently, someone who had more to gain than even he did by seeing his goal achieved.
Miles found a small but cutting-edge computer peripherals company with a great product but bad marketing approach.
He went to work for them and used his previous contacts from Xerox, Siemens and NCR to get those companies to "bundle" or package the firms peripherals into their computer sales process.
With this simple concept in mind, he took this little company up from $2million to $8million in about a year. Miles also got an equity interest in the company, free for being able to engineer this deal. WHY ?? - Because it took no sales staff, advertising or marketing staff, expense or promotional letters.
THE BENEFITS OF RECLAIMING AND REPOSITIONING THE VALUABLE RELATIONSHIPS WHICH YOU HAVE INVESTED YEARS IN PERSONALLY CULTIVATING.
Friday, February 26, 2010
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